Written by Isabelle Gaudeul-Ehrhart.
Members’ Research Service Director Sarah Sheil moderated the conversation starting with a focus on the making of the speech, zooming out to the June 2025 publication of the book, and culminating in an exchange with the audience.
Riho Terras (EPP, Estonia), Vice-Chair of the Security and Defence (SEDE) Committee, and a former general, gave the opening keynote speech. He recalled the intrinsic difficulty with defence – we prepare for something that we hope will not happen – and that many did not want to accept that war was possible, despite successive wake-up calls in Georgia, Crimea and then Ukraine. He concluded on the importance of being able to communicate effectively on this topic.
The two guest speakers, Admiral Rob Bauer and his speechwriter Eleonora Russell, were interviewed by Isabelle Gaudeul‑Ehrhart, leader of the EPRS Speaking with impact Community of practice. As the speech, delivered in 2023, received the highest rhetoric distinction, the Cicero Grand Award, she asked what it takes to reach excellence in speechwriting and delivery. Among the many tips shared, Admiral Bauer highlighted the critical importance of granting direct access to the speaker; and Eleonora Russell added that creating opportunities to deliver the message, and leaving one’s desk to feel as close as possible to the subject matter make for a much more successful and engaging speech. They encouraged speakers and speechwriters to dare to explore the emotions that move people and to craft accessible, concrete, beautiful lines.
Sarah Sheil then invited Rob Bauer and Eleonora Russell to develop some of the book’s themes. With their complementary roles, they explained their views, on writing on such momentous subjects, and their recommendation to ‘trust the professional’, ‘think like an investor’, ‘take responsibility’ and to ‘think in scenario’. Sarah Sheil questioned them on moving from a world of ‘me’ to fight for the ‘we’ – the book’s final call to action, at individual, national, and international levels.
In the last part of the event, the audience, composed of Parliament staff and those from other EU institutions and NATO, questioned the speakers on historical context and sensitivity, reliable data and fact-checking, and language that captures and holds an audience’s attention.
The event can be (re)watched here.